Introduction of Bachelor of E-commerce and Digital Marketing linked with university of Toulon

Overview

The International Bachelor of E-Commerce program specializing in “E-Commerce and Digital Marketing” equips students with knowledge of management and commerce, digital marketing, web project management, online design and advertising skills, contributing to the advantage of businesses wishing to update and develop modern management or communication tools.

The strength of the program is its focus on e-commerce and digital marketing skills - key areas of today's business activities. Upon graduation, students will be able to analyze needs, build and deploy online commercial services to adapt to volatile markets and globalization trends.

The program is conducted by leading lecturers from Thuongmai University and foreign lecturers from Toulon University. Upon completion of the program, students will receive a Bachelor's degree from Toulon University, France.

Partner university Toulon University was established on February 22, 1979 under Decree No. 79-150 of the French Government. The University has 05 training facilities with more than 9,000 students, nearly 500 lecturers including 264 researchers and lecturers - researchers, 1,500 external lecturers each year, more than 280 administrative staff, technicians, service and medical staff. The University is a multidisciplinary public training unit with 10 faculties, nearly 100 training programs in 04 fields: economic law and management, medical science and technology, arts, literature and language, social sciences and humanities.

In addition, the university has 15 research institutes, including 9 research institutes on science and technology, 6 research institutes on humanities and social sciences, and 1 postgraduate training institute. For more than 10 years, Thuongmai University and Toulon University have become traditional partners with many effective joint programs.

Admission requirements:

- Admission based on 5-semester high school study results: Candidates with an average study result and an average foreign language result >= 6.5.

- Admission based on high school graduation exam results: Candidates with a total score of 3 subjects in any graduation exam from 18 points or higher.

- Admission based on the results of the assessment test, specifically:

+ Hanoi National University's Highschool Assessment (HSA): 70 points or more

+ Hanoi University of Science and Technology's Thinking Test (TSA): 50 points or more

+ SAT test: 1100 points or more

Direct admission: Candidates with 1 of the following foreign language certificates that is still valid at the time of admission will be considered for direct admission, specifically: IELTS 5.5, TOEFL iBT 72, APTIS ESOL B2, VSTEP level 4/6 or more

Admission method: Priority will be given to candidates who register first until the quota is met.

Training duration: 3 years. In the first and second years, students will be taught by a team of experienced lecturers selected by the Thuongmai University and will also learn English from basic knowledge. In the third year, students will be taught by lecturers from partner universities who come to the Thuongmai University and guided by practical staff at the internship enterprise.

Tuition: 9,000 Euro/course (3 years) equivalent to about 8,100,000 VND/month.

Registration for admission:

Step 1: Register online at http://dtqt.tmu.edu.vn

Step 2: Pay the admission fee directly at the International Training Institute or transfer to the following account:

+ Account holder: Thuongmai University

+ Account number: 805108136786868, Nam A Commercial Joint Stock Bank - Hanoi Branch

+ Remittance content: "Candidate name", "Candidate phone number", "Admission fee"

Step 3: Submit proof of eligibility for admission and a copy of foreign language certificate (if any) to the International Training Institute - Thuongmai University.

Curriculum

Students study the international undergraduate training program at the Thuongmai University. Common program for the first and second years for joint training at the Thuongmai University

First 2 years:

Students study international undergraduate training program at Thuongmai University. Joint program for 1st and 2nd year for joint training at Thuongmai University

NO	COURSE BLOCK	VIETNAM CREDITS	NOTE
I	SUPPLEMENTARY FOREIGN LANGUAGE KNOWLEDGE	34
1	Basic English 1	5
2	Basic English 2	5
3	Expanding English 1	5
4	Expanding English 2	5
5	Developing English 1	5
6	Developing English 2	5
	English communication 1 (Native teacher)	2
8	English communication 2 (Native teacher)	2
II	GENERAL EDUCATION KNOWLEDGE	15
*2,1*	*Required courses*	13
1	Foreign language 2 communication (French)	3
2	Management Informatics	3
3	General law	2
4	Research methods	2
5	General Mathematics	3
*2,2*	*Elective courses*	2
	*Choose 2 credits from the following:*
1	Digital transformation in business	2
2	History of economic theories	2
3	Entrepreneuships	2
4	Introduction to Tourism
III	PROFESSIONAL EDUCATION KNOWLEDGE
3,1	Basic industry knowledge	45
*3.1.1*	*Required courses*	39
1	Accounting principles	3
2	Introduction to financial currency	3
3	Economics	3
4	Basic Marketing	3
5	Marketing Management	3
6	Fundamentals of Management	3
7	Financial Management	3
8	Principles of Human Resource Management	3
9	Strategic Management	3
10	Economic law	3
11	Workgroup Management	2
12	Business culture	2
13	Time Management	2
14	Basic E-commerce	3
*3.1.2*	*Elective courses*	6
	Choose 6 credits from the following :	6
1	E-commerce Management	3
2	International business strategy	3
3	Supply chain management	3
4	Hotel front office management	3
5	Tourism Economics	3
6	Commercial Bank Management	3
7	International Business	3
8	Recruitment and Selection of Human resources	3

Note:

- To be officially enrolled in the 3rd year international training program of a foreign partner university, students must achieve a foreign language proficiency equivalent to level 4 according to Vietnam's Vietnamese Standardized Test of English Proficiency (VSTEP) and complete the general and basic knowledge modules equivalent to 120 European credits according to the Cooperation Agreement between the University and the partner university.

The number of credits accumulated after the first 2 years is equivalent to 120 European credits.

Subjects taught in Englis

Year 3:
Students study the international Bachelor program in "E-commerce" at Toulon University.
Semester 1

Subject name	Number of ECTS credits
Internet Culture	2
Marketing	1
Web Languages (Introduction)	1
Graphic design	1
English	2
National Law and International Law	2
Strategic Marketing	2
E-commerce Development (International Trade)	1
Distribution and logistics	2
Project Management	1
Internal and external communication	2
Multicultural communication	1
Human Relations Management	2
Management and methods of stimulating creativity	1
Cross-cultural management	2
Build a sales website	2
Database Security	1
Creative Design (Website and Advertising Design)	1
Multimedia communication tools	3
Mobile information technology	1
Search Engine Optimization (SEO) and Online Advertising	2
Web Marketing and Online Community Management	4
Online business (Search engine optimization, online advertising, marketplace model)	3
Web analytics	2

Semester 2

Subject name	Number of ECTS credits
Database Analysis	2
Multi-channel customer relationship	2
Statistics	3
Internship	6
Guided Project	5

Training program can be adjusted to suit practice

Contact: Institute of International Training, Room T109, Thuongmai University, 79 Ho Tung

Mau, Hanoi.

Hotline: 1900638595 (Nhánh 1) / 02437687739 Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

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